Printing
as an incentive
The Grote Clubactie: thinking along pays off on all fronts
Situation
If you want to give enthusiastic club members the chance to sell as many lottery tickets as possible, you have to make it as attractive and easy as possible. The old sales booklet of the Grote Clubactie, containing door seals, thank-you notes and space to fill in buyer data, was outdated and unclear. The booklet did not fit with what the Grote Clubactie and its partners want to radiate and - very important - it did not stimulate sales.
Client's wishes
The Grote Clubactie was looking for partners who could come up with solutions for:
a user-friendly sales booklet with a contemporary look that stimulates sales
handling printed matter: production, storage and distribution to 6,000 associations
Lijnco approach
Lijnco mapped out the situation in the preliminary phase. What quantities are needed per association? How does the size of the association relate to the number of sales booklets required? What else do they need: return box, lot meter, posters, lottery tickets... Lijnco proposed an automated approach, where all items could be produced in a smart sequence, with the right quantities and combinations. In this way we were able to limit the handling and thus save costs and time.
Choice: Lijnco thinks along
Marijke Soeter is marketing and communication coordinator at the Grote Clubactie. She explains why Lijnco was chosen for this complicated job. “The deciding factor was Lijnco's ability to think along. They clearly aimed to give us the smartest and best deal. You really notice that you are sitting at the table with experts with an enormous amount of experience in the field of special printing.” In the end, Lijnco was not only commissioned to produce the sales booklet; the rest of the printing work was also entrusted to us. Marijke Soeter: “When we noticed during our discussions that Lijnco also had good ideas about handling, we also transferred that part of the assignment here. Very nice that all this can be done under 1 roof.” In this way, the Grote Clubactie was able to carry out a complete renovation, within the budget and the available time. The printed matter was also traceable due to the addition of barcodes, which enabled us to guarantee that every association always received the correct order.
Solution: perforations
In the end, the solution for the sales booklet turned out to be simple: tear perforations. A smart combination of entry box, thank you letter and door seal on one page. The proven concept of the checkbook, but in a new, fresh look. The result: no more searching for the right form, buyers who receive all the information and partner information that stands out. And very important: sellers who are encouraged to also sell those last three lots!
Delivery by Lijnco
1,200,000 lottery tickets, 600,000 sales booklets, 13,500 posters, 6,750 letters and 5,000 return boxes.
"Ons drukwerk en de handling op één plek met één aanspreekpunt. Overzichtelijk, gemakkelijk en kostenbesparend."
Hanjo Battjes
Sales
Advice and cooperation is an important part of our service package. We would like to share our ideas and experience with you, especially for issues that require more than just printed matter.
Feel free to call for more information or to make an appointment.
