Data management increases the response

Data management is a beautiful instrument to make your online or printed mailings even more relevant to your target group. A smart mailing matches exactly what your client is looking for. Lijnco helps you to make your  client data more valuable and to use it smarter. This provides a massive boost to your marketing efforts and you strengthen your relationship with your clients on the basis of data management.

Text and image personalisation due to database management

With the ‘big data’ you collect about your clients - for example with  client cards, client profiles and online search behaviour - you have valuable information at the ready. We know how to use the data on the basis of data management to make sure it really works for you. If necessary we help you to translate the ‘big data’ into ‘personal data’ and we put everything in advanced databases. All of a sudden all manner of things become possible, including in print. Not just text, but also image personalisation in colour.

Secure and properly numbered

Another important solution that requires advanced data management, is  (secured) continuous numbering of transaction documents, tickets and lottery tickets. A minor non-conformity in the production can have massive consequences for you. Lijnco even developed software that generates and records continuous number ranges. As a specialist in numbering we use data management to make sure we have this ‘art form’ completely under control. It goes without saying that this process is certified on the basis of the ISO 27001 standard.

The benefits of data management

• Advice on the optimum use of client data
• You appeal to your client's needs and requirements
• You can achieve far-reaching personalisation
• Greater response
• The data you collect starts to pay off
• You strengthen your relationship with your clients
• No disasters with continuous numbering