Personalised printed products appeal to your clients.

Personalised printed products appeal to your clients.

If you really want to draw the attention with a mailing these days, you have to have targeted or personalised printed products. Addressing by name and with content targeted to the recipient produce a considerable increase in the response to personalised printed products. Logical, because the recipient literally feels addressed and you can also make offers that match the profile of your client. Surveys have demonstrated that this way of communicating 1-on-1 is much more effective.

Personalised printed matter requires database management

Proper personalisation is an art. You want to appeal to the personal interests and needs of your clients and that requires a tightly organised database with client data. Lijnco has the software and knowledge in house to analyse and structure the supplied client data and to translate this into full-colour personalised printed products with an intelligent system. That means the data you collected starts paying off immediately.

Variable printing with inkjet rotation

Personalised printed matter is generally produced with digital presses, as the modern high-volume inkjet rotation machines provide the option of printing variable text and images and unique codes. The range of printed-matter security techniques that were part and parcel of Lijnco's development as a specialised printing company, such as applying holograms, scratch ink, integrated cards and barcodes, are increasingly used to ensure personalised printed products have an even greater impact.

Offset press with inkjet print head

As one of the few companies in the sector, Lijnco is still able to invest and to strengthen its capacity, innovative strength and service to its clients. For example, recently we combined a traditional offset press with a modern inkjet print head. That enables us to print the semi-finished product in one print run and to print the personalised text in black. A smart innovation in personalised printed matter that provides you with an immediate cost benefit.

Personalised printed matter in brief

• Personalised leaflets, mailings, magazines, mailpacks, integrated cards
• Advice, design, production, finish, storage and fulfilment under 1 roof
• Greater response, higher return on investment
• Benefit from our comprehensive knowledge, experience and technical options
• Printing and personalisation in one run: smart and economical