DEEN Summer bingo, data preparation and security under the microscope

Bingo? Bingo cards? They are probably older than you as a reader and in a small local setting the production of a set of cards is nothing special. However, when you organize a bingo campaign via Facebook and do it nationwide with a serious prize package, you need a watertight game plan to make it run smoothly. The players are not physically present at the game, which makes the setting even more susceptible to fraud.

DEEN Supermarkets has asked Lijnco to produce and supply unique and fraud-resistant bingo cards for 4 rounds of play. In the video above, colleague Bert Helmantel explains how the data preparation works and Angela Leek of DEEN supermarkets explains how the campaign went.