Loyalty Programs

From the moment the alarm goes off, well into the night, consumers are inundated by an average of 1,000 to 3,000 marketing messages. The messages come in via television, radio, newspaper advertisements, billboards, websites, brochures and e-mails and providers compete for the recipient's attention. Jump out of that, with your campaign or action... What makes some savings promotions or loyalty programs work very well despite that advertising overload? And what can you do to get new customers, retain existing customers and increase their spending?

Consumers today are in a luxury position. Shops (online and physical) compete for their favors and bend over backwards to win over and nurture customers. The cards with scratch codes and chances of winning are flying around them and the football pictures have not yet been glued in or cutlery can be saved again. Why are savings promotions and loyalty campaigns so popular with marketers? Because it works. At least... if you do it right.

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