Lijnco Direct Mail 2.0: Direct mail reinvented

The classic of DM is back from never having gone away with a completely new trendy look. Increase traffic and sales for your physical or online shop by addressing your target group by name and by making personalised offers that match their profile. Let your imagination run riot and develop a unique and effective mailing programme with Lijnco that stands out and adds a true experience. Use our print-finish techniques, such a gold or silver foil, scented ink, holograms or ink that becomes visible in higher temperatures: there is no end to the possibilities.

For MediaMarkt Lijnco produced this mailing with an original and ingenious concept: a mailing in the colours and look of a VAT return. On the inside, a fantastic authenticity mark was printed with cold foil. Scented ink (chocolate!) was used to create an experience that gave visitors a taste of the real chocolate that was waiting for them when they visited the branch. Bpost put this mailing on the list of 'successful neuromarketing solutions 2019'!

Effective for online and offline campaigns

For marketeers it is increasingly difficult to reach the client directly. The number of touchpoints is so huge and spread over so many different media, that cross-media solutions have become the norm. Direct mail is the new classic and is gaining renewed popularity because of the personal message and the sensory experience that can be added by Lijnco.

Print and action!

Lijnco direct mail products work on the basis of the Print and Action principle. This working method forms the basis of our direct-mail concept:

Personal

All direct mails can be sent with personalised messages and images. With a good client database, you can give every client an individual message and special offer. It means every recipient receives an offer they cannot resist. Lijnco can help you to structure and compile a properly organised client database.

Call to action, activate the recipient

Direct-mail solutions are really suitable for online and offline special offers and truly activate the recipient to visit a shop or online shop to benefit from a discount by:

• Scratching off a scratch panel that displays a unique winning code
• Scanning a QR code with a mobile
• Removing a voucher or a discount coupon
• A DM letter can also be used to send a personalised message and a corresponding membership card.

Technologies

Direct Mail can be combined with many extra features:

• Integrated card or badge
• Attached voucher, cheque or discount coupon
• Stickers or an attached sticker sheet
• Print-finish techniques, such as scratch-off panels, cold foil, hologram
• Unique codes, such as QR codes, barcodes

Lijnco deals with printing, but cutting, folding, collecting and/or combining into one mail pack are also grist to our mill.

Why Lijnco?

Lijnco has more than 30 years of experience with the entire direct mail production process. We can assist you from creation to production and fulfilment. In this way we can come up with original and striking concepts, make designs and also implement them. In all cases we are happy to think along with you about possibilities, efficiency and increasing the ROI.